After undergoing a strategic repositioning, Bike Denver realized they needed an identity, brand expression and awareness campaign to match their ambitious bike revolution. 

Bike Denver was already an established advocate for bicycle modality in Denver, but an energized organizational push for increased public awareness meant the non-profit needed some extra brand oomph to help meet new membership goals.

Some subtle polish on the recognized Bike Denver “sharrow” – including a faster, forward moving bicycle – revved up the identity, while punchy colors, cheeky copy and relatable bike-in-motion photography engage the public with a fun energy to match the joy of bicycling.

Project completed at D+i Creative.