As the cedar maintenance experts for Connecticut’s Gold Coast, Landmark Exteriors hoped to energize their Cedar-Life outreach with personality fresh enough to survive the mail pile.

Landmark Exteriors prides itself as one of the premier home maintenance experts for Fairfield and Westchester Counties, with two decades of experience restoring, roofing, and maintaining some of the most beautiful homes along Connecticut’s Gold Coast.  To promote their premier cedar restoration and maintenance division, Cedar-Life, Landmark Exteriors sought a refreshing direct mail campaign to engage recipients with provocative messaging, bold enough to survive the pile of cliché postcard offers.

Cheeky messaging and a bold palette gives worn cedar siding some attitude, hoping to inspire a chuckle and a phone call to learn more about Cedar-Life services. Response to this campaign was so successful, Cedar-Life saw record breaking numbers only 30 days in, and were booking into the following year when the last mailer hit doorsteps in September.

Project in collaboration with Jade Marketing Solutions.
Logos provided by Landmark Exteriors.