As a budding start-up in a quickly growing category, Flower Pot Tea Company needed their blooming tea experience to charm shoppers from the shelf. 

With an existing logo and launch plan in hand, Flower Pot Tea Company knew it was critical to differentiate themselves from a quickly growing tea category with a charming on-shelf presence. To capture the attention of their indulgence-eager female audience, they enlisted Abbie to communicate their blooming tea experience as a flirty, feminine alternative in a sea of stuffy, restrained options.

The resulting packaging lineup presents this unique floral product with eye-catching color and pattern, and ensures the adaptability to grow across a range of offerings. Watercolor patterns paint each product with flavor appeal while evoking the blooming qualities of the tea, and pair with a bright color palette to leave a memorable impression of playful, girlish elegance.

Logo completed independently by Jena Newman.